000 00313nam a2200121Ia 4500
100 _aWalker, Orville C (et al)
020 _a978-0-07-061143-6
942 _cBK
245 _aMarketing strategy
_ba decision-focused approach
260 _aTata McGraw Hill, New Delhi
_c2006
082 _a658.8 Wal
300 _axx,346
999 _c47957
_d47957