000 00295nam a2200121Ia 4500
100 _aLamb, Charles W (et al)
020 _a978-1-111-52809-6
942 _cBK
245 _aMKTG
_bA South - Asian Perspective
260 _aCengage Learning, Delhi
_c2012
082 _a658.8 Lam
300 _axvii,671
999 _c48130
_d48130