000 00349nam a2200133Ia 4500
100 _aHawkins,D.I.; Mothersbaugh,D.L. & Mookerjee,A.
020 _a9780070682160
250 _a11th ed
942 _cBK
245 _aConsumer behavior
_bbuilding,marketing strategy
260 _aMcGraw - Hill, New Delhi
082 _a658.8343 Haw
300 _axxix,866
999 _c48276
_d48276