000 00348nam a2200133Ia 4500
100 _aPercy, Larry & Rosenbaum-Elliott, Richard
020 _a978-0-19-960558-3
250 _a4th ed
942 _cBK
245 _aStrategic advertising management
260 _aOxford University press, Oxford
_c2012
082 _a659.1 Per/Ros
300 _axxiii,389
999 _c48504
_d48504