000 00286nam a2200121Ia 4500
100 _aMoorthi, Y L R
020 _a9788125914273
942 _cBK
245 _aBrand Management
_bThe Indian context
260 _aVikas Publishing House, Noida
082 _a658.827 Moo
300 _axi, 171
999 _c48954
_d48954