000 00386nam a2200157Ia 4500
100 _aDavis, Scott M
080 _a658.827
526 _dNTB
526 _aPG
654 _aCommerce and Management
942 _cBK
245 _aBrand asset management : driving profitable growth through your brands
260 _aJossey-Bass
_bSan Francisco
_c2000
300 _axvi,265
546 _aE
999 _c54774
_d54774