000 00362nam a2200157Ia 4500
100 _aMercer, David
080 _a658.8
526 _dNTB
526 _aPG
654 _aCommerce and Management
942 _cBK
245 _aMarketing strategy : the challenge of the external enviornment
260 _aSage
_bLondon
_c1998
300 _aviii,325
546 _aE
999 _c55136
_d55136