000 00336nam a2200157Ia 4500
100 _aAaker, David A
080 _a658.827
526 _dNTB
526 _aPG
654 _aCommerce and Management
942 _cBK
245 _aBuilding strong brands
260 _aThe Free Press
_bNew York
_c1996
300 _aix, 380
546 _aE
999 _c55987
_d55987