000 00344nam a2200157Ia 4500
100 _aMoorthi, Y L R
080 _a658.827
526 _dNTB
526 _aPG
654 _aCommerce and Management
942 _cBK
245 _aBrand management : the Indian context
260 _aVikas
_bNew Delhi
_cc1999
300 _axi,171p
546 _aE
999 _c56713
_d56713