000 00321nam a2200121Ia 4500
100 _aStanley, Richard E
020 _a0-13-730770-5
942 _cBK
245 _aPromotion : advertising, publicity, personal selling, sales promotion
260 _aPrentice-Hall, New Jersey
_c1977
082 _a658.8 Sta
300 _axii,394
999 _c5688
_d5688