000 00415nam a2200157Ia 4500
100 _aSmith, P R; Berry, Chris & Pulford, Alan
080 _a658.8
526 _dNTB
526 _aPG
654 _aCommerce and Management
942 _cBK
245 _aStrategic marketing communications : new ways to build and integrate communications
260 _aKogan Page
_bLondon
_c1999
300 _axii,300
546 _aE
999 _c56960
_d56960