000 00434nam a2200157Ia 4500
100 _aBelch, George E ; Belch, Michael A ; Purani, Keyoor
080 _a659.1
526 _dTB
526 _aPG
366 _f#REF!
942 _cBK
245 _aAdvertising and promotion : an integrated marketing communications perspective 9th ed.
260 _aMcgraw hill education pvt ltd.
_bChennai
_c2018
300 _axliii,1016
546 _aE
999 _c57139
_d57139