000 00574nam a2200181Ia 4500
008 250923b |||||||| |||| 00| 0 eng d
020 _a9780061669194
041 _aE
100 _aRies, Al ; Ries, Laura
245 _aWar in board the room : why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it.
260 _aHarpercollins pub.
_bNew York
_c2009
300 _axxx,272
526 _aPG
650 _a MARKETING
654 _aManagement Studies
_aBusiness
_aPsychological aspect
942 _cBK
999 _c57924
_d57924