000 00383nam a2200133Ia 4500
100 _aRapp, Stan & Collins, Tom
020 _a0-07-051191-8
654 _aCommerce and Management
942 _cBK
245 _aMaximarketing : the new direction in advertising,promotion, and marketing strategy
260 _aMcGraw - Hill, New York
_c1987
082 _a658.8 Rap/Col
300 _ax,278
999 _c60005
_d60005