000			00331nam a2200133Ia 4500
100			_aGamble, Michael W. & Gamble, Teri Kwal
020			_a0-07-100387-8
250			_a2nd Ed
942			_cBK
245			_aIntroducing mass communication
260			_aMcGraw - Hill, New York _c1989
082			_a384 Gam/Gam
300			_axvi, 549pp
999			_c66874 _d66874