000 00282nam a2200109Ia 4500
100 _aSengupta, Subroto
942 _cBK
245 _aBrand positioning
_bstrategies for competitive advantage
260 _aTata McGraw Hill, New Delhi
_c1990
082 _a658.827 Sen
300 _axix,299
999 _c67034
_d67034