000 00309nam a2200121Ia 4500
100 _aMathur, Navin
020 _a81-7044-030-0
942 _cBK
245 _aAdvertising and consumer reaction in India ( a case study)
260 _aPrintwell publishers, Jaipur
_c1986
082 _a659.1 Mat
300 _axi,114
999 _c67948
_d67948