000 00505nam a2200169Ia 4500
008 241116b |||||||| |||| 00| 0 eng d
020 _a9789332575394
100 _aKotler, Philip ; Keller, Kevin Lane
245 _aA framework for marketing management 6th ed.
260 _aPearson
_bNoida
_c2021
300 _a344
526 _aUG
650 _aMANAGEMENT
654 _aMANAGEMENT
_aMARKETING
_aCOMMUNICATION
_adelivery
_aValue creation
_aCustomer relationships
942 _cBK
999 _c69331
_d69331