000 00415nam a2200169Ia 4500
082 _a659.111/Kel
100 _aKelley, Larry; Jugenheimer, Donald; Sheehan, Kim
365 _eP 39.99
526 _dNTB
526 _aPG
366 _f20
942 _cBK
245 _aAdvertising media planning : a brand management approach.-4th ed.
260 _aNew York
_bRoutledge
_c2015
300 _avii,351
546 _aE
999 _c77463
_d77463