000 00255nam a2200121Ia 4500
082 _aP658.805/I.J.M.
526 _dNTB
526 _aUG
942 _cBK
245 _aIndian Journal of Marketing Vol. 24 (1 - 6) Jan - June
260 _c2014
546 _aE
999 _c78376
_d78376