000			00336nam a2200157Ia 4500
082			_a658.87/Sud
100			_aSudhakar, G P
526			_dNTB
526			_aPG
366			_f20
942			_cBK
245			_aIntegrated retail marketing communication
260			_aNew Delhi _bPHI Learning _c2013
300			_axvii,145
546			_aE
999			_c78897 _d78897