APA
Wilson R. M. S. &. G. C., . (1999). Strategic marketing management : planning, implementation and control. Viva Books/Butterworth-Heinemann, New Delhi: .
Chicago
Wilson Richard M S & Gilligan Colin, . 1999. Strategic marketing management : planning, implementation and control. Viva Books/Butterworth-Heinemann, New Delhi: .
Harvard
Wilson R. M. S. &. G. C., . (1999). Strategic marketing management : planning, implementation and control. Viva Books/Butterworth-Heinemann, New Delhi: .
MLA
Wilson Richard M S & Gilligan Colin, . Strategic marketing management : planning, implementation and control. Viva Books/Butterworth-Heinemann, New Delhi: . 1999.