APA
Smith P. R. B. C. &. P. A., . (1999). Strategic marketing communications : new ways to build and integrate communications. Kogan Page: London.
Chicago
Smith P R Berry Chris & Pulford Alan, . 1999. Strategic marketing communications : new ways to build and integrate communications. Kogan Page: London.
Harvard
Smith P. R. B. C. &. P. A., . (1999). Strategic marketing communications : new ways to build and integrate communications. Kogan Page: London.
MLA
Smith P R Berry Chris & Pulford Alan, . Strategic marketing communications : new ways to build and integrate communications. Kogan Page: London. 1999.