SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Basic marketing : a global-managerial approach

William D Perreault,E Jerome McCarthy

Basic marketing : a global-managerial approach - New Delhi Tata McGraw-Hill publ. 2006