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Marketing communications : an advertising, promotion and branding perspective

Bell, Geraldine ; Taheri, Babak

Marketing communications : an advertising, promotion and branding perspective - Oxford Goodfellow publishers ltd 2017 - xii,224 pbk

ISBN: 9781910158951

Subjects--Topical Terms:
Admin Service

Subjects--Facted Index Terms:
Marketing
communications
advertising
promotion

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Marketing communications : an advertising, promotion and branding perspective