SNDT WOMEN'S UNIVERSITY

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Marketing communications : an advertising, promotion and branding perspective (Record no. 130029)

MARC details
000 -LEADER
fixed length control field 00572nam2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781910158951
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bell, Geraldine ; Taheri, Babak
245 ## - TITLE STATEMENT
Title Marketing communications : an advertising, promotion and branding perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Goodfellow publishers ltd
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xii,224
Other physical details pbk
365 ## - TRADE PRICE
Price amount $. 55
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name UG
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Admin Service
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
-- communications
-- advertising
-- promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
999 ## -
-- 130029
-- 130029
Holdings
Withdrawn status Lost status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Source of acquisition Cost, normal purchase price Piece designation (barcode) Cost, replacement price Nonpublic note (lost item payment) Koha item type Inventory number
      NTB SNDT Juhu SNDT Juhu 20/11/2024 Sita Books 3606.60 088409 4623.85 Juhu/UF/PVP/Admin Service/DAS/UG Book SITA/2024/CRB/124/15-10-24