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Costomer participation and NPD process effectivenesss the perspective of marketers

Sonica Rautela

Costomer participation and NPD process effectivenesss the perspective of marketers - PP25-44

Subjects--Facted Index Terms:
New product development (NPD)
marketers perspective
Customer participation
Financial performance
Marketing perfotmance
Operational performation

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Costomer participation and NPD process effectivenesss the perspective of marketers