SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Costomer participation and NPD process effectivenesss the perspective of marketers (Record no. 130617)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sonica Rautela |
| 245 ## - TITLE STATEMENT | |
| Title | Costomer participation and NPD process effectivenesss the perspective of marketers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | PP25-44 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="New product development (NPD) ">New product development (NPD) </a> |
| -- | <a href="marketers perspective ">marketers perspective </a> |
| -- | <a href="Customer participation ">Customer participation </a> |
| -- | <a href="Financial performance ">Financial performance </a> |
| -- | <a href="Marketing perfotmance ">Marketing perfotmance </a> |
| -- | <a href="Operational performation ">Operational performation </a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tarun kumar singhal |
| -- | Sarika sharma |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 110690 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP398 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 18/12/2024 | JP398.2 | 18/12/2024 | 18/12/2024 | Journal Article |