Normal view MARC view ISBD view

Shifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies

Akshat Jain

Shifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies

Subjects--Facted Index Terms:
marketing
new product development
strategy
brand strategy

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Shifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies