SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Shifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies (Record no. 131290)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200121 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250304b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Akshat Jain |
| 245 ## - TITLE STATEMENT | |
| Title | Shifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="marketing ">marketing </a> |
| -- | <a href="new product development ">new product development </a> |
| -- | <a href="strategy ">strategy </a> |
| -- | <a href="brand strategy">brand strategy</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prateek Jain |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109652 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 04/03/2025 | JP95.1 | 04/03/2025 | 04/03/2025 | Journal Article |