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The Encyclopedia of strategic marketing management : vol.4 : new product development

Michael Z Brooke and William Ronald Mills

The Encyclopedia of strategic marketing management : vol.4 : new product development - Jaico Publishing House, Mumbai 2005 - xxiv,219p

ISBN: 81-7992-391-6

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: R 658.803 E.S.M.M.

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The Encyclopedia of strategic marketing management : vol.4 : new product development