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The Encyclopedia of strategic marketing management : vol.4 : new product development (Record no. 43694)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7992-391-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | R 658.803 E.S.M.M. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael Z Brooke and William Ronald Mills |
| 245 ## - TITLE STATEMENT | |
| Title | The Encyclopedia of strategic marketing management : vol.4 : new product development |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Jaico Publishing House, Mumbai |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,219p |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Commerce and Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 28/11/2006 | R 658.803 E.S.M.M. | 057666 | 07/07/2025 | 19/03/2024 | Book |