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Corporate social responsibility doing the most good for your company and your cause
Kotler, Philip & Lee, Nancy
Corporate social responsibility doing the most good for your company and your cause - Wiley India Pvt. Ltd., New Jersey 2005 - x, 307
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
978-81-265-1843-2
658.408 Kot/Lee
Corporate social responsibility doing the most good for your company and your cause - Wiley India Pvt. Ltd., New Jersey 2005 - x, 307
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
978-81-265-1843-2
658.408 Kot/Lee