Normal view MARC view ISBD view

Corporate social responsibility (Record no. 43804)

MARC details
000 -LEADER
fixed length control field	01159nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-81-265-1843-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.408 Kot/Lee
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip & Lee, Nancy
245 ## - TITLE STATEMENT
Title	Corporate social responsibility
Remainder of title	doing the most good for your company and your cause
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Wiley India Pvt. Ltd., New Jersey
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	x, 307
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				SNDT Juhu	SNDT Juhu	10/05/2012	395.00		658.408 Kot/Lee	065266	07/07/2025	395.00	19/03/2024	Book

Visit counter For Websites