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Ads to icons : how advertising succeeds in a multimedia age

Paul Springer

Ads to icons : how advertising succeeds in a multimedia age - Kogan Page, London c2007 - xviii,379p

ISBN: 0-7494-5167-X

Dewey Class. No.: 659.1 Spr

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SNDT WOMEN'S UNIVERSITY

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Ads to icons : how advertising succeeds in a multimedia age