SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Ads to icons : how advertising succeeds in a multimedia age (Record no. 45513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00305nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7494-5167-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 Spr |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul Springer |
| 245 ## - TITLE STATEMENT | |
| Title | Ads to icons : how advertising succeeds in a multimedia age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kogan Page, London |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,379p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 13/01/2009 | 595.00 | 659.1 Spr | 061223 | 07/07/2025 | 595.00 | 19/03/2024 | Book |