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Beyond branding : how the new values of transparency and integrity are changing the world of brands

Ind, Nicholas (ed)

Beyond branding : how the new values of transparency and integrity are changing the world of brands - Kogan Page, London 2003 - xvii,236

ISBN: 0-7494-4212-3

Subjects--Facted Index Terms:
Commerce and Management

Dewey Class. No.: 658.827 Ind

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Beyond branding : how the new values of transparency and integrity are changing the world of brands