APA
McCarthy E. J., . (1987). Basic marketing : a managerial approach. Universal book stall, New Delhi: .
Chicago
McCarthy E Jerome, . 1987. Basic marketing : a managerial approach. Universal book stall, New Delhi: .
Harvard
McCarthy E. J., . (1987). Basic marketing : a managerial approach. Universal book stall, New Delhi: .
MLA
McCarthy E Jerome, . Basic marketing : a managerial approach. Universal book stall, New Delhi: . 1987.