SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Basic marketing : a managerial approach (Record no. 66349)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00274nam a2200109Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Mac/Per |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : a managerial approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Universal book stall, New Delhi |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,26 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Transferred to PVP | SNDT Juhu | SNDT Juhu | 21/12/2021 | 75.00 | 658.8 Mac/Per | 033008 | 20/03/2024 | 75.00 | 20/03/2024 | Book |