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Strategic brand management 5th ed.

Keller, Kevin Lane ; Swaminathan, Vanitha ; Parameswaran, Ambi MG ; Jacob, Isaac C

Strategic brand management 5th ed. - Pearson Noida 2020 - xxx,642

ISBN: 9789353946135

Subjects--Topical Terms:
brand

Subjects--Facted Index Terms:
brand
Commerce and Management
Management Studies

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Strategic brand management 5th ed.