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Advertising media planning : a brand management approach.-4th ed.

Kelley, Larry; Jugenheimer, Donald; Sheehan, Kim

Advertising media planning : a brand management approach.-4th ed. - New York Routledge 2015 - vii,351

E

Dewey Class. No.: 659.111/Kel

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Advertising media planning : a brand management approach.-4th ed.