APA
Lancaster G. . R. P., . (2004). Marketing. New York: Palgrave Macmillan.
Chicago
Lancaster Geoff Reynolds Paul, . 2004. Marketing. New York: Palgrave Macmillan.
Harvard
Lancaster G. . R. P., . (2004). Marketing. New York: Palgrave Macmillan.
MLA
Lancaster Geoff Reynolds Paul, . Marketing. New York: Palgrave Macmillan. 2004.