SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Marketing (Record no. 79521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240925b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780333987896 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoff ; Reynolds, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 434 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| -- | Commerce and Management |
| -- | Management Studies |
| -- | Customer behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 999 ## - | |
| -- | 79521 |
| -- | 79521 |
| Withdrawn status | Lost status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Piece designation (barcode) | Nonpublic note (lost item payment) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 28/06/2022 | Distance edu. dept. | 086766 | Complimentary/Commerce & Mgt | Book |