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Marketing management : a cultural perspective. 2nd ed

Visconti, Luca M ; Penaloza, Lisa ; Toulouse, Nil (eds)

Marketing management : a cultural perspective. 2nd ed - London Routledge 2020 - xxxv, 528

ISBN: 9781138561410

Subjects--Topical Terms:
Commerce and Management

Subjects--Facted Index Terms:
Commerce and Management
Marketing management
Cross Cultural studies
Export marketing

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Marketing management : a cultural perspective. 2nd ed