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Marketing management : a cultural perspective. 2nd ed (Record no. 79777)

MARC details
000 -LEADER
fixed length control field 00580nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241005b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138561410
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Visconti, Luca M ; Penaloza, Lisa ; Toulouse, Nil (eds)
245 ## - TITLE STATEMENT
Title Marketing management : a cultural perspective. 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2020
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 528
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name PG
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce and Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Commerce and Management
-- Marketing management
-- Cross Cultural studies
-- Export marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
999 ## -
-- 79777
-- 79777
Holdings
Withdrawn status Lost status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Source of acquisition Cost, normal purchase price Piece designation (barcode) Cost, replacement price Nonpublic note (lost item payment) Koha item type Inventory number
      SNDT Juhu SNDT Juhu 19/12/2022 Vakratund book house 4003.66 087079 4003.66 Juhu/UF/H&SS/Comm.&Mgt/PG Book 371/7.11.2022