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Priniples of marketing. 19th ed

Kotler, Philip ; Armstrong, Gary ; Balasubramanian, Sridhar ; Agnihotri, Prafulla Y

Priniples of marketing. 19th ed - Uttar Pradesh Pearson Education 2023 - xxiv,736

ISBN: 9789357055215

Subjects--Topical Terms:
MARKETING

Subjects--Facted Index Terms:
Customer
Digital marketing
PVP/DAS
Marketing ethics

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Priniples of marketing. 19th ed