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Priniples of marketing. 19th ed (Record no. 79837)

MARC details
000 -LEADER
fixed length control field 00550nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250430b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789357055215
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip ; Armstrong, Gary ; Balasubramanian, Sridhar ; Agnihotri, Prafulla Y
245 ## - TITLE STATEMENT
Title Priniples of marketing. 19th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Uttar Pradesh
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,736
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name UG
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Customer
-- Digital marketing
-- PVP/DAS
-- Marketing ethics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
999 ## -
-- 79837
-- 79837
Holdings
Withdrawn status Lost status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Source of acquisition Cost, normal purchase price Piece designation (barcode) Cost, replacement price Nonpublic note (lost item payment) Koha item type Inventory number
      SNDT Juhu SNDT Juhu 11/03/2024 vakratund Book House 1049.00 088036 1049.00 Juhu/UF/PVP/Admin Service/DAS/UG Book HO/IN/709/23.02.24