SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Case studies in marketing, advertising and public relations (Record no. 11831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00318nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-434-91235-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.07 McI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | edited by Colin McIver |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing, advertising and public relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Heinemann, London |
| Date of publication, distribution, etc. | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,224p figs. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 25/05/2000 | 207.00 | 658.07 McI | 022271 | 07/07/2025 | 207.00 | 18/03/2024 | Book |