SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Santacruz (West) Mumbai - 400049
Winning the marketing war : a field manual for business leaders (Record no. 46938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00315nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333933737 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Mic |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michaelson, Gerald |
| 245 ## - TITLE STATEMENT | |
| Title | Winning the marketing war : a field manual for business leaders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | McMillan India, New Delhi |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 282p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 08/07/2015 | 658.8 Mic | 059439 | 07/07/2025 | 19/03/2024 | Book |