SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Advertising and promotion : an integrated marketing communications perspective 9th ed. (Record no. 57139)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00434nam a2200157Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E ; Belch, Michael A ; Purani, Keyoor |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mcgraw hill education pvt ltd. |
| Name of publisher, distributor, etc. | Chennai |
| Date of publication, distribution, etc. | 2018 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | #REF! |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii,1016 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | TB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 21/09/2020 | Bhaktivedant book distributors | 790.00 | 827/30.1.2020 | 659.1/Bel | 085295 | 07/07/2025 | 19/03/2024 | Book | |||||
| SNDT Juhu | SNDT Juhu | 21/09/2020 | Bhaktivedant book distributors | 790.00 | 827/30.1.2020 | 659.1/Bel | 085296 | 07/07/2025 | 19/03/2024 | Book |